Thousands of parents download the science-based plano app to keep track of their child’s smart device use and eye health


India now has more smartphone users than the U.S. has people. Fuelled by the demand for affordable smartphones in urban areas the estimated 16% YoY growth rate for smartphone penetration is the highest in the world and set to reach a record 40% of the India population by 2022.

The progressive change in the lifestyle of urban children in India with an increased tendency to remain indoors and engage with smart devices for entertainment has exposed adverse health effects. A study conducted on 10,000 urban school children in Delhi established that myopia is an increasing health issue in India with high incidence and progression being linked to time spent in front of screens. Other epidemics linked to excessive smart device users are internet addiction disorder, social withdrawal, and poor academic performance.

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