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The behind-the-scenes story of why Apple received a letter from 2 huge investors about child safety features

Last week, Apple was the target of an interesting PR situation in which everyone involved walked away winners.

Apple was somewhat blindsided by an open letter by activist hedge fund JANA Partners and powerhouse institutional investor the California State Teachers’ Retirement System (CalSTRS) demanding that the iPhone maker do more to protect kids from the dangers of too much screen time, a person familiar with the situation tells Business Insider.

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