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plano & IPG Mediabrands launch CSR public awareness campaign

Digital Market Asia

IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners. The campaign aims to drive awareness in Singapore, a country which has been become known as ‘the myopia capital of the world’.

The striking campaign which will run across OOH, Print, Digital, Television, Radio and Social Media for the 8 weeks commencing Monday 25th February; dramatises the square eyes parable to drive home the message that excessive/unhealthy device usage has been scientifically linked to a myopia (short-sightedness) epidemic.

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