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plano drives home awareness of tackling myopia in new campaign

The Drum

plano has released a campaign to highlight how excessive device usage can increase the risk of short-sightedness, which is also known as myopia.

The campaign, called #SeePastTheScreen, is created by IPG Mediabrands for the parental control app, as part of the Interpublic-owned agency’s corporate social responsibility activities.

The campaign wants to use the ‘square eyes’ parable, which refers to how one can go ‘squared-eye’ when watching too much television, to drive home the message that excessive device usage has been scientifically linked to myopia.

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