Myopia app plano enters Malaysia, partners IPG Mediabrands to boost awareness


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plano, a parental management app for healthy and safe smart device usage among children, has expanded into Malaysia. This comes shortly after it entered the India market in August, and the company plans to roll out “extensively” across the Asia Pacific region within the next six months, before venturing into the US and Europe, Middle East and Africa region.

According to chief marketing officer Kelvin Eng, Malaysia’s smartphone and internet penetration are rising at a fast pace, resulting in the increase in uptake of devices by children. He said that while these trends are not likely to slow down or regress, plano wants to help device users throughout Malaysia, especially the next generation, foster a healthy relationship with technology. Meanwhile, the first book of The Plano Adventures book series, Trouble in Murktown, will also launch in Malaysia this month.

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