Latest news on plano.

The Plano Adventures Goes To Schools

The complete bestselling book series, The Plano Adventures proudly joins the Health Promotion Board in its drive to fight myopia in primary schools.

Growing with the Tans

Friday Flips #95: The Plano Adventures (Attack of the Cybugs) Plus Giveaway!

This is why I’m really glad that ‘Attack of the Cybugs’ dealt with the very real issue of cyberbullying.

adobo magazine

Campaign Spotlight: Square Eyes to #SeePastTheScreen—IPG Mediabrands Launch CSR Campaign with plano to Fight Against Myopia

plano's latest campaign, #seepastthescreen, was created with the support of IPG Mediabrands, design agency fst, and with the immense support of Singapore publishers like Mediacorp and MooveMedia. All participating companies saw a pressing need to highlight the growing myopia epidemic.

Digital Market Asia

plano & IPG Mediabrands launch CSR public awareness campaign

IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners.

Harro Media

IPG Mediabrands and Plano create campaign to tackle myopia in Singapore

Created by plano, in collaboration with IPG Mediabrands, design agency fst and other industry partners, the campaign #seepastthescreen aims to shine a spotlight on myopia awareness, through highlighting the impact of unhealthy device usage on short-sightedness.

Marketing Interactive

IPG Mediabrands addresses myopia with #SeePastTheScreen campaign

People with excessive television viewing habits are often termed as having "square eyes". This parable is highlighted in the campaign, #seepastthescreen, as a consequence of unhealthy device usage. The dramatisation of this image is hoped to raise awareness of the myopia epidemic, and spark action in the public.

The Drum

plano drives home awareness of tackling myopia in new campaign

plano has released a campaign to highlight how excessive device usage can increase the risk of short-sightedness, which is also known as myopia.