IPG partners with tech start-up plano to fight against myopia


Agency network IPG Mediabrand has announced a pro-bono partnership with health tech start-up plano, in order to tackle the growing problem of myopia exacerbated by overuse of mobile phones.

The announcement:
IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced a regional pro bono collaboration with plano. The young health-tech company launched late last year with a mission to save sight and empower lives.

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