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IPG Mediabrands and Plano create campaign to tackle myopia in Singapore

Mumbrella Asia

IPG Mediabrands and plano, a device management software that restricts screen time for children, have come up with a campaign that aims to change the reputation of Singapore as “the myopia capital of the world”.

Titled #SeePastTheScreen, the corporate social responsibility campaign aims to get children off screens and will play out across OOH, print, digital, television, mobile, radio and social media for eight weeks starting February 25.

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