IPG Mediabrands Aligns With plano


IPG Mediabrands has announced a regional pro bono collaboration with plano.

The young health-tech company launched late last year with a mission to save sight and empower lives. plano was founded by Australian-born Dr Mo Dirani and will launch in Australia later this year.

Following extensive scientific research plano have developed an empowering app to help manage excessive and inappropriate devise usage by children and mitigate the associated onset of myopia (short-sightedness), with as many as 80-90 per cent  of young adults in major Asian cities now suffering from the disorder.

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