Santen and Singapore’s Health-tech Start-up, Plano Form a Strategic Alliance to Tackle the Global Burden of Myopia

June 30, 2020, Osaka, Japan and Singapore — Santen Pharmaceutical Co., Ltd. (hereinafter, Santen) and Plano Pte. Ltd (hereinafter, Plano) today announced a strategic alliance to tackle the global burden of myopia. Under this ...

Plano Pledges to Deliver Hundreds of Books to Children Across the Island

(Singapore, 9 APRIL 2020) Local health tech company, Plano Pte Ltd today announced plans to deliver hundreds of its bestselling children’s book series, The Plano Adventures, to children in Singapore.  Plano has partnered with ...

The Plano Adventures Goes To Schools

The complete bestselling book series, The Plano Adventures proudly joins the Health Promotion Board in its drive to fight myopia in primary schools.

Friday Flips #95: The Plano Adventures (Attack of the Cybugs) Plus Giveaway!: Growing with the Tans

This is why I’m really glad that ‘Attack of the Cybugs’ dealt with the very real issue of cyberbullying.

Campaign Spotlight: Square Eyes to #SeePastTheScreen—IPG Mediabrands Launch CSR Campaign with plano to Fight Against Myopia: adobo magazine

plano's latest campaign, #seepastthescreen, was created with the support of IPG Mediabrands, design agency fst, and with the immense support of Singapore publishers like Mediacorp and MooveMedia. All participating companies saw a pressing need to highlight the growing myopia epidemic.

plano & IPG Mediabrands launch CSR public awareness campaign: Digital Market Asia

IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners.

IPG Mediabrands and Plano create campaign to tackle myopia in Singapore: Harro Media

Created by plano, in collaboration with IPG Mediabrands, design agency fst and other industry partners, the campaign #seepastthescreen aims to shine a spotlight on myopia awareness, through highlighting the impact of unhealthy device usage on short-sightedness.

IPG Mediabrands addresses myopia with #SeePastTheScreen campaign: Marketing Interactive

People with excessive television viewing habits are often termed as having "square eyes". This parable is highlighted in the campaign, #seepastthescreen, as a consequence of unhealthy device usage. The dramatisation of this image is hoped to raise awareness of the myopia epidemic, and spark action in the public.

plano drives home awareness of tackling myopia in new campaign: The Drum

plano has released a campaign to highlight how excessive device usage can increase the risk of short-sightedness, which is also known as myopia.

IPG Mediabrands and Plano create campaign to tackle myopia in Singapore: Mumbrella Asia

IPG Mediabrands and plano, a device management software that restricts screen time for children, have come up with a campaign that aims to change the reputation of Singapore as “the myopia capital of the world”.