This is why I’m really glad that ‘Attack of the Cybugs’ dealt with the very real issue of cyberbullying.
Campaign Spotlight: Square Eyes to #SeePastTheScreen—IPG Mediabrands Launch CSR Campaign with plano to Fight Against Myopia: adobo magazine
plano's latest campaign, #seepastthescreen, was created with the support of IPG Mediabrands, design agency fst, and with the immense support of Singapore publishers like Mediacorp and MooveMedia. All participating companies saw a pressing need to highlight the growing myopia epidemic.
IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners.
Created by plano, in collaboration with IPG Mediabrands, design agency fst and other industry partners, the campaign #seepastthescreen aims to shine a spotlight on myopia awareness, through highlighting the impact of unhealthy device usage on short-sightedness.
People with excessive television viewing habits are often termed as having "square eyes". This parable is highlighted in the campaign, #seepastthescreen, as a consequence of unhealthy device usage. The dramatisation of this image is hoped to raise awareness of the myopia epidemic, and spark action in the public.
plano has released a campaign to highlight how excessive device usage can increase the risk of short-sightedness, which is also known as myopia.
IPG Mediabrands and plano, a device management software that restricts screen time for children, have come up with a campaign that aims to change the reputation of Singapore as “the myopia capital of the world”.
plano highlighted in one of the episodes of Ethiroli, a series from Vasantham (Mediacorp).
plano: An Innovative Parental Monitoring App to better manage smart device use and myopia in children: National Health Innovation Centre
plano is a parental management app that aims to manage smart device use and myopia in children worldwide. The app was developed within the SERI-SNEC Ophthalmic Technologies Incubator programme and was then further supported by the National Health Innovation Centre Singapore (NHIC).
Headaches, squinting and blurred vision. Is your child showing signs of myopia?