The complete bestselling book series, The Plano Adventures proudly joins the Health Promotion Board in its drive to fight myopia in primary schools.
This is why I’m really glad that ‘Attack of the Cybugs’ dealt with the very real issue of cyberbullying.
Campaign Spotlight: Square Eyes to #SeePastTheScreen—IPG Mediabrands Launch CSR Campaign with plano to Fight Against Myopia: adobo magazine
plano's latest campaign, #seepastthescreen, was created with the support of IPG Mediabrands, design agency fst, and with the immense support of Singapore publishers like Mediacorp and MooveMedia. All participating companies saw a pressing need to highlight the growing myopia epidemic.
IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners.
Created by plano, in collaboration with IPG Mediabrands, design agency fst and other industry partners, the campaign #seepastthescreen aims to shine a spotlight on myopia awareness, through highlighting the impact of unhealthy device usage on short-sightedness.
People with excessive television viewing habits are often termed as having "square eyes". This parable is highlighted in the campaign, #seepastthescreen, as a consequence of unhealthy device usage. The dramatisation of this image is hoped to raise awareness of the myopia epidemic, and spark action in the public.
plano has released a campaign to highlight how excessive device usage can increase the risk of short-sightedness, which is also known as myopia.
IPG Mediabrands and plano, a device management software that restricts screen time for children, have come up with a campaign that aims to change the reputation of Singapore as “the myopia capital of the world”.
plano highlighted in one of the episodes of Ethiroli, a series from Vasantham (Mediacorp).
plano: An Innovative Parental Monitoring App to better manage smart device use and myopia in children: National Health Innovation Centre
plano is a parental management app that aims to manage smart device use and myopia in children worldwide. The app was developed within the SERI-SNEC Ophthalmic Technologies Incubator programme and was then further supported by the National Health Innovation Centre Singapore (NHIC).